Tag Archives: storytelling

How To Make Ryan Gosling Work For You, For Free

When I saw this post on Linkedin, I was both overjoyed and taken by surprise. First, someone made it ok to share a picture of Ryan Gosling on Linkedin (now even my professional contacts know that I am on team … Continue reading

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This Week In Storytelling – Greenpeace & Coca Cola

A very unlikely match, a mission driven organisation that is contributing to saving the planet and a profit driven company that is contributing to the obesity epidemic. But let’s not focus on the missions today and talk about the storytelling … Continue reading

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P&G, Unilever, GSK, J&J Et Al – Why Your Sustainability Programs Suck

Sometimes I read what Procter & Gamble, Unilever, GlaxoSmithKline, Colgate and Johnson & Johnson are doing on sustainability front. I don’t really have to. I shop daily for products for myself and family and research ingredients. I have no doubt … Continue reading

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Green Storytelling – Have Fun

As I continue watching a great┬ávideo of Park Howell’s talk about principles of storytelling in green marketing, I keep thinking about other ideas to make storytelling more compelling for the industry. One other idea that I came across is to┬átell … Continue reading

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