Tag Archives: communications

Which business are you – Donotreply or Contactus? #fintech

I recently received 2 emails – both from financial services companies. They look similar, but there is a major difference. One is sent from Donotreply@ address, another from @Contactus (with a Contact button underneath). One from a traditional bank, another from … Continue reading

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How To Not Communicate With Your Customers – Part 3

I continue writing about some recent examples of how not to communicate with your customers.

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How To Not Communicate With Your Customers – Part 2

Some communications examples look like a joke, even though they originate from well known large organisations. 

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How To Not Communicate With Your Customers – Part 1

It so happened that this week I received a couple of letters which all violated some basic rules of marketing communications. I could not believe it. So I put them in a pile and will dissect them in the next … Continue reading

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