Monthly Archives: October 2014

Marketing strategy- what would you do if you were Coca Cola’s CEO?

Carbonated soda market has been in decline for years worldwide. People increasingly want healthier choices. The world is not the same – pouring billions of dollars into advertising a man made, chemical drink is no longer a sustainable strategy. Customers … Continue reading

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And this is why Dutch are world leaders in sustainability #tesla #amsterdam #taxi

This news is so cool I can’t keep it to myself. Who could come up with an idea this cool but Dutch? Tesla airport taxi. Says it all really. Well done, Amsterdam, well done, Netherlands. London, hello? Suddenly London’s Green … Continue reading

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Dear women, have we got our priorities right? #fashion #beauty #sustainability

I personally believe that we, women, spend too much energy, time and money on such artificial things as fashion and beauty. Fine, we like things organised, decorated and pretty. But how do we know we are not overdoing it? I … Continue reading

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