When I saw this post on Linkedin, I was both overjoyed and taken by surprise. First, someone made it ok to share a picture of Ryan Gosling on Linkedin (now even my professional contacts know that I am on team Gosling big time), second, someone actually managed to write a business related post around it.
That someone is Shane Snow who immediately received a follow from me and a share for his post, due to sheer genius of what he has done.
Yes, the business value of the post – power of storytelling – is arguable, but it’s how bravely Shane has ventured into where no one has went before and how shamelessly he tapped into the zeitgeist that made the marketer in me smile and applaud at the same time. Bravo.
I can bet he earned quite some social capital after this post.
Don’t be afraid to ride the what’s trending wave but do it smartly so your readers smile at your cheekiness and follow/ share, not shrug and leave.