I remember working with one client who I advised to produce some expert style videos on their web site. This would have helped traffic and engagement, set them apart from competition, give them a face, a voice, but above everything – explain to their target audience in a visual, easy to understand, brief way what it is they were doing. They said it was not possible because they had no money to hire professionals to make a video.
I gave them two examples – my favourite personal financial advice video podcast Meaningful Money TV and a Youtube channel called London Real TV, now both quite famous and with significant viewing audiences. None of the videos on these sites is made professionally and it’s intentional, because this is what sets them apart, makes them more genuine.
So no, don’t tell me that video is not for SMEs because you can’t afford it. All you need is a great idea and to have some fun.