Green Storytelling – Have Fun

As I continue watching a great video of Park Howell’s talk about principles of storytelling in green marketing, I keep thinking about other ideas to make storytelling more compelling for the industry. One other idea that I came across is to tell a story with humour, have fun while doing it. When done well, this will differentiate you/your brand and help you stand out. It’s so easy to get all serious about green stuff, isn’t it… I don’t mean just being funny, but rather write with a sense of humour, in no way devaluing the subject. Here is a fantastic article on the subject, and here is a great example, as published today on Shapeway’s Facebook page – the best apology for site not working imho 🙂

Oh dang, Shapeways site is currently experiencing weirdness, Please hang tight while we sharpen our lasers.



About lolkin

the nomad of the Universe, sailing through the unknown, learning to be happy and give happiness back
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