Marketing to multiple allergy sufferers – where is the food? 

Among my family and friends, there are several multiple allergy sufferers. Most of them are children. A person with multiple allergies would be allergic to many things, often the food basics- eggs, nuts, milk, soy, wheat, fish. Here are some stats: 

Food allergies are on the rise in developed nations, but scientists aren’t sure exactly why this is happening. Between 1997 and 2011, food allergies in children increased by around 50%. Eight foods account for around 90% of all reactions, including wheat, milk, shellfish and peanuts.

UK specific stats here

An estimated 10 million adults suffer from more than one allergy (Mintel, 2010). 50% of children and young people have one or more allergy within the first 18 years of life (Journal of Clinical & Experimental Allergy, 2009).

My little nephew has multiple allergies (eggs, soy, dairy, nuts). For his third birthday, I wanted to get him a dessert that he could eat. Continue reading

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3 sustainable products of the month- my shortlist

I buy and test a few sustainable products. I will occasionally introduce here three new products that I think deliver. This time it’s Oatly milk drink, Simply Soaps shampoo bar and Ethos vegetarian restaurant.


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Anonymous the unlikely force in the fight with terrorism? #JeSuisCharlie #OpCharlieHebdo

This week’s Charlie Hebdo attacks caused outpouring of public grief and protests all over the world, the web and social media. Hashtag #JeSuisCharlie has been trending on Twitter since. Like with any tragedy of a global magnitude, emotional pressure will inevitably lead to a large number of people (let’s call them the general public) wanting to do something about it. To get closure. Politics and activism aside, what can an average Joe or Jane do to help? And how exactly can one individual help in the fight with terrorism?

This is where it gets murky. If this was a hurricane or a tsunami, there would be a relief operation and a couple of respectable charities who one could donate to. Yes, throwing money at the problem is not a solution, but other than politics or activism, for the general public this is the only immediate way of dealing with grief, a way to help from the comfort of the sofa.

And with events in France currently, there is a void. Nothing. Je Suis Charlie merchandise is out there to help one show solidarity with what is becoming a cause, however producers have already been accused of trying to make profits from outpouring of public grief. But if not this, then what?

I was wondering about this in the last couple of days. There is not much hope for governments – they are too slow, conflicted and restricted by their own rules. There is no effective, well established charity working to counteract radical Islam and terrorism, at least not that I am aware of. The only thought I came up with was that if terrorists use the web and social media to recruit young people, why don’t we collectively counteract that by using the same tools, which are widely available to all of us? And yes, I did think about Anonymous.

What do you know, today I learnt that Anonymous started Operation Charlie Hebdo #OpCharlieHebdo. Their video is below. I may not agree with everything they’ve done before, or their ways, but at the moment they are the only ones doing SOMETHING and enabling the general public to jump in on the action.

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Anti terrorism is becoming a movement. A cause. Events in France might have just been the last straw. And general public wants in on the action. For businesses, there will be inevitable desire to express solidarity with the cause and tap into the zeitgeist. Be careful. I’d say don’t do it at all, at least for the time being. But if there is a high synergy between what you do as a business or your mission, your intentions are crystal clear and potential risks thought through, then please by all means lead the pack and show us how it’s done. For governments, I’d think about a way to help people by introducing a way of participating in the positive change, outside of elections and protests. Do not leave this to Anonymous. For not for profits, this is the time to get public attention and support, if you are working to counteract radicalism and terrorism. Let us know you exist!

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Ambulance drone to save lives in cases of cardiac arrest

It’s innovations like this that make you think ‘why has no one thought of this before!’ Amazing innovation by a Dutch engineering student has potential to increase cardiac arrest (heart attack) survival rates 10x. Genius. All details here.

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How Afghan girls learn and create through skateboarding #skateistan

It took me a while to come up with a good post. Hard to beat the previous one on Coca Cola :)

First, I was going to get grumpy about a marketing text I received from Specsavers and how they should really review their communication approach. Then I wanted to tell a story of a new impact food brand from US that I discovered, Enjoy Life (those with multiple allergies may be familiar with it). But then I saw this amazing video (below) and heard about this project (thank you, A Girl’s Guide To Taking Over The World) and it’s easily the best impact project I’ve heard of.

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Marketing strategy- what would you do if you were Coca Cola’s CEO?

Carbonated soda market has been in decline for years worldwide. People increasingly want healthier choices. The world is not the same – pouring billions of dollars into advertising a man made, chemical drink is no longer a sustainable strategy. Customers want and deserve better.

Coca Cola, a mega successful, multinational brand known for its iconic drink is the best example of the industry struggles. Continue reading

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And this is why Dutch are world leaders in sustainability #tesla #amsterdam #taxi

This news is so cool I can’t keep it to myself. Who could come up with an idea this cool but Dutch? Tesla airport taxi. Says it all really. Well done, Amsterdam, well done, Netherlands. London, hello? Suddenly London’s Green Tomato Cars which were innovative ages ago seem so stone age…

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