This is me when I forget my disposable bag which happens a lot!🙂 – via BeyondSkin
Posted in sustainability
Tagged marketing, sustainability, plastic, green, lean, supermarket, shop, ocean, trash, bag, ban, monkey, groceries, rubbish
So we all know the news. From September 1, 2016 anyone watching BBC shows on demand will be legally required to have a TV licence. I understand the sentiment. BBC is funded from TV licence. You want to watch BBC – you need to pay for TV licence. BBC were pushed by rivals, other content providers, into charging for their content.
The questions that the move arises are numerous: Channel4 and ITV on demand services remain free, then why BBC only? What about people who can’t afford a TV licence? This may further isolate them. Do we overall believe TV licence is a good model for the 21st century where increasingly people stream their content and often don’t own a TV, or should we use this as an opportunity for a complete overhaul and look for better, more flexible and accessible pay TV models that are out there?
It’s total ignorance of the market trends that bothers me. Streaming is growing. There are many people who do not watch traditional TV (cord cutters) or snack on content across platforms. If they want to keep access to BBC iPlayer or Kids, they would prefer to pay a monthly fee, on a pay as you go basis. Whereas TV licence is effectively an annual contract, you can pay monthly (£12 a month), but for a year and in the first 6 months you have to pay £24 a month. Why? What is the logic here?
When I pay £7.49 for Netflix monthly, around £70 for Prime yearly, both on pay as you go basis, and only intend to use BBC Kids for example, without watching live TV, £24 and £145.50 seems an unfair overinflated fee. £12 or less a month on a pay as you go basis would have been more logical but then this is where TV licence like all other traditional institutions locks itself in its outdated logic. It is £145.50 a year or the highway. Continue reading
Posted in tech, marketing
Tagged amazon, bbc, green, iplayer, kids, lean, licence, marketing, netflix, streaming, tech, tv
I recently received 2 emails – both from financial services companies. They look similar, but there is a major difference. One is sent from Donotreply@ address, another from @Contactus (with a Contact button underneath). One from a traditional bank, another from a fintech startup. Which one do you think cares about me as a customer? Which one I will trust? And as a marketer, which one would you bet on as a future success?