To drive traffic and sales, share with your customers what’s new @sainsburys

Sainsbury’s recently announced rather posh initiatives to drive footfall to stores, such as opening Patisserie Valerie and Gourmet Sushi shops in select Sainsbury’s stores. I am a Sainsbury’s shopper and both of these developments sound very appealing despite me now living far from any physical Sainsbury’s store and doing my weekly shop online.

I have been in a sort of food rut lately and could do with advice on what new yummy things I could try. Heck, I am prepared to increase my weekly spend accordingly. My challenge is that Sainsbury’s do not want (can not?) help me.

Fashion retailers nailed what I am after – every week I am guaranteed to receive a bunch of emails announcing what’s new at Uniqlo, H&M, Warehouse, Zara, etc. I do look through them, with interest. They do not need to feature ‘new news’ – these emails serve to help shoppers like me discover what’s new to them, what they might have missed. Like any time strapped consumer I find this information extremely helpful and it helps me find and eventually buy stuff I need.  Continue reading

Posted in marketing | Tagged , , , , , , , , , | Leave a comment

‘Commodification of love’ – minimalist giftgiving podcast

‘Commodification of love’ – love this expression. Minimalism is something we all need to practice this (and any) holiday season. Beginning from last year I have asked my friends and family not to give me anything or if they feel so inclined donate instead to charities I support. I also minimise giftgiving with the exception of kids. Unnecessary consumption is not something our planet needs right now. Listen here.


Posted in sustainability | Tagged , , , , , , , , , , , | Leave a comment

Product of the month – Nairn’s, The Protein Ball Company and Ethical Superstore

I probably should do these posts monthly to call them ‘product of the month’ 🙂  Still, here I go. I nominate sustainable and/or healthy products that I personally tried and am using so others could discover them too (I am based in the UK, so all links are to the UK stores).


Nairn’s Biscuit Breaks

47 calories per biscuit and oats rather than wheat is the main ingredient. This is my new afternoon snack (forget unhealthy muffins and chocolate bars!).


The protein ball company

Only healthy ingredients – dates, nuts, berries, etc. Minimal sugar, amazing taste – great to keep hunger at bay, as a snack (can you tell I am on a weight control mission?). You can buy them in Holland & Barrett and in multipacks on Amazon. My favourite is a red one 🙂


Ethical Superstore 

I was first recommended this store at the Buddhist Centre but was using Big Green Smile at the time. Well, this store is amazing – sustainable and healthy products at a good price (often beating Amazon) and with reasonable delivery prices (unlike £5 on BGS).

Posted in sustainability | Tagged , , , , , , , , , , , | Leave a comment

YouTube vs minimalism – poor quality content hurts our kids #tech

apertura-youtube-kidsI’ve recently watched an amazing film Minimalism: A Documentary About The Important Things by The Minimalists and it made me face the truth that I think I’ve known all along – my child’s excessive consumerist tendencies (specifically asking for new toys non stop) are my own making and I identified the source of his constant craving that’s driving me up the wall and the family budget into the red.

YouTube Kids. The silent and free nanny that many of us, parents, resort to now and then. The huge trove of user generated content that is mostly regurgitation of good content from other platforms.  Continue reading

Posted in impact, tech | Tagged , , , , , , , , , | Leave a comment

When you won’t pay 5p for a bag…

This is me when I forget my disposable bag which happens a lot! 🙂  – via BeyondSkin

Posted in sustainability | Tagged , , , , , , , , , , , , , | Leave a comment

BBC is burying its streaming business alive this September #iplayer #tech

So we all know the news. From September 1, 2016 anyone watching BBC shows on demand will be legally required to have a TV licence. I understand the sentiment. BBC is funded from TV licence. You want to watch BBC – you need to pay for TV licence. BBC were pushed by rivals, other content providers, into charging for their content.

The questions that the move arises are numerous: Channel4 and ITV on demand services remain free, then why BBC only? What about people who can’t afford a TV licence? This may further isolate them. Do we overall believe TV licence is a good model for the 21st century where increasingly people stream their content and often don’t own a TV, or should we use this as an opportunity for a complete overhaul and look for better, more flexible and accessible pay TV models that are out there?

It’s total ignorance of the market trends that bothers me. Streaming is growing. There are many people who do not watch traditional TV (cord cutters) or snack on content across platforms. If they want to keep access to BBC iPlayer or Kids, they would prefer to pay a monthly fee, on a pay as you go basis. Whereas TV licence is effectively an annual contract, you can pay monthly (£12 a month), but for a year and in the first 6 months you have to pay £24 a month. Why? What is the logic here?

When I pay £7.49 for Netflix monthly, around £70 for Prime yearly, both on pay as you go basis, and only intend to use BBC Kids for example, without watching live TV, £24 and £145.50 seems an unfair overinflated fee. £12 or less a month on a pay as you go basis would have been more logical but then this is where TV licence like all other traditional institutions locks itself in its outdated logic. It is £145.50 a year or the highway.  Continue reading

Posted in marketing, tech | Tagged , , , , , , , , , , , | Leave a comment

Largest beach clean up – Mumbai #trash #ocean

Posted in Uncategorized | Tagged , , , , , , , , , | Leave a comment