I recently received 2 emails – both from financial services companies. They look similar, but there is a major difference. One is sent from Donotreply@ address, another from @Contactus (with a Contact button underneath). One from a traditional bank, another from a fintech startup. Which one do you think cares about me as a customer? Which one I will trust? And as a marketer, which one would you bet on as a future success?
I recently went through quite a customer journey with what I call ‘a stone age bank’. Which is even more hilarious considering their current ad campaign features Flintstones. I asked Halifax bank to issue a supplementary credit card to my husband. A no brainer, right?
When I did this with Amex, the experience was painless – I applied online, I received a card 2 weeks later and we activated it online. This is because Amex, like every savvy credit card marketer, know that supplementary cards are great – accounts that have them incur higher spend. So in theory every credit card company or bank provider should want their credit card customers to have as many additional cards on the account as possible and accordingly make experience of obtaining them as painless as possible.
Not so with my stone age bank.
Posted in fintech, marketing, tech
Tagged bank, credit card, disrupt, financial services, fintech, green, lean, marketing, product, tech
Fascinating times we live in! I see stats on the rise of veganism. I see impact in supermarkets – vegetarian and vegan fare is getting more shelf space. As a marketer and an aspiring vegan, it’s fascinating to see that vegan movement has grown to the point that vegan community can be segmented – some are driven by animal rights, some are health conscious, others are following fashion.
Does it really matter how vegan you are or what your motivation is, as long as you stick with it and minimise your impact on the planet? As long as you learn and discover that vegans do not just not eat animals, but also don’t wear animal skin or fur or use any animal based or tested products. Animal exploitation like zoos or Sea World is also wrong. I am looking forward to vegan movement growing and hope to see bigger impact on the business world – more ad space, shelf space, wallet share. More veggies eaten, less animals killed!