When your customers have to find a replacement for your product #marketing #tech

The other day I got so annoyed with how long PDF files were taking to open with Adobe (I had to sign a bunch of papers). Sure, they were stored on the network drive and perhaps Adobe documents are not meant to be opened from the network drives, but common, who in this day and age can wait for what seemed like 2min for each document to open when they need to process a few?

So I typed ‘how to open PDF files without Adobe’ in my browser. And discovered that apparently they could be easily opened with Chrome. I checked – speed is unbelievable. And fair enough, Adobe is all bells & whistles – you can sign a document, edit it, email it, etc. But if you only need to view it, Chrome is way better (there are other solutions and free viewers too). I could install Adobe Reader. But why take an extra step? I already have Chrome. I am a lazy customer.

It made me think. What every business should dread is their customers having to find a replacement for their products, even if partially, for just one function, because they are short of delivering on that function. When more and more of your customers type in ‘without’ followed by your brand or product, and you are not aware of it, and not taking this on board, you are in trouble. Like when one installs Google Maps on their iPhone. Or Safari on Nexus. Or when they decide to start using gdocs rather than MS Office.

Have you ever searched for phrases like the one mentioned above for your product, service or brand? If you do, you may just discover a whole new dimension to your business that you completely have not considered, or not been aware of. Where are you falling short? Which products are plugging the gap? And most importantly, what can  you do about it? Who knows, acting on the resulting insight may help you catapult your business to the next level.

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Sustainability- Hack4good hackathon

Reposted from @3_beards:

Your planet needs you! Hackers, designers, innovators – this weekend is the global Hack4good against climate change. Join over 3,000 people in 40+ global venues (or join virtually!) and work with world-leading NGOs to build tech and tackle climate challenges!

Hack4Good: http://hack4good.io/

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Sustainability- how green innovators are trying to make #fashion sustainable

Reading about start ups and innovators in ‘Nettles, tofu and snail poo: sustainable textiles made from the unexpected’ here leaves me hopeful that not all is lost, despite a very sobering article ‘Limits to Growth was right. New research shows we’re nearing collapse’ Continue reading

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Google Impact Challenge #tech #sustainability

I had no idea this challenge existed! Interesting winners too. One thing I did not understand is why Richard Branson is a part of it.

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Marketing- Hershey’s logo redesign

Ah, logo redesigns! The forever favourite of marketing textbooks in the past, and recently the ever giving fuel for Internet memes. A few recent one have made me raise my eyebrows, but this one, this one has given me giggles. It is just too good to not reblog it. Oh my, Hershey’s logo redesign looks less like a Hershey’s kiss and more like a steaming pile of… see for yourselves! 

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Idea- non smart wearable tech?

I am on a tight budget at the moment (what with the nursery fees and mortgage) and have to watch my and family spend. Which means I have to track it, daily.

Lots of mobile apps for that of course but doing it on the phone involves too many steps – Continue reading

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Marketing- less is more in digital ads

It took me good 15 min of trying to figure this ad out and I am still not sure what happened here.

It’s from UK and it’s a local airport promoting train travel to Europe by offering to win free flights to the Channel islands which are not part of Europe.

Do you see where my confusion stems from?

Continue reading

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