Marketing- Hershey’s logo redesign

Ah, logo redesigns! The forever favourite of marketing textbooks in the past, and recently the ever giving fuel for Internet memes. A few recent one have made me raise my eyebrows, but this one, this one has given me giggles. It is just too good to not reblog it. Oh my, Hershey’s logo redesign looks less like a Hershey’s kiss and more like a steaming pile of… see for yourselves! 

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Idea- non smart wearable tech?

I am on a tight budget at the moment (what with the nursery fees and mortgage) and have to watch my and family spend. Which means I have to track it, daily.

Lots of mobile apps for that of course but doing it on the phone involves too many steps – Continue reading

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Marketing- less is more in digital ads

It took me good 15 min of trying to figure this ad out and I am still not sure what happened here.

It’s from UK and it’s a local airport promoting train travel to Europe by offering to win free flights to the Channel islands which are not part of Europe.

Do you see where my confusion stems from?

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FinTech- Barclays moving closer to branchless future

My most favourited tweet last month was the repost of This Is Money post announcing the first signs of an inevitable trend in the world of retail banking – Barclays to get rid of cashiers from branches: ‘Community bankers’ armed with iPads will push customers to use machines.

This is of course only the beginning. Other banks will have to act on this trend soon, and more radical changes, like the ones announced by Barclays below, are sure to come. Branchless future- not so far away then?

Barclays said earlier this year that it could shrink its 1,600-strong branch network by a quarter and is currently piloting a scheme to move high street branches into Asda supermarket stores.

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Sustainability- Packaging free supermarket coming to Germany

You might have seen my previous post on the issue of excessive use of packaging by manufacturers and supermarkets which is causing pollution. Emergence and spread of package free supermarkets could be a solution. One is due to appear in Germany. Below is my tweet to key UK supermarkets with this news. And here is the original post.


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New women superheros are here- I Am Elemental action figures for girls

I understand it’s not an excuse, but I was very busy at work, details below*. If I managed to keep my happiness blog going, I did not do so well here. I hope to reclaim some of my life back starting from tomorrow. For the time being, some exciting new product + impact news from the world of toy manufacturing.

The 7 Elements of Courage

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Productivity- how to outsmart your inbox, free ebook from guys at SaneBox

No excuses of course, but I’ve been very busy at work, hence the silence. While I’ve been busy learning more about digital media strategies and innovation, my quest for productivity, prioritisation and stress management in the spare moments between sleeping and working produced a number of discoveries.

First of, I finally started using thread view on gmail. Only diehard (previous version) yahoo mail users will get the enormity of this decision. Oh well, thread view decreases a number of emails in your inbox and having recently had crossed 500 unread mark and normally being a zero inbox person, this was a major contribution to my sanity at work.

On the subject of email productivity, I might have mentioned that for my personal, yahoo mail account I use SaneBox, amazing app which sorts your emails as they come in. It’s $49 per year and it’s totally worth it. One day I may stop being sentimental and move to gmail completely. Or maybe I’ll unsubscribe from everything in a blind rage episode. Until then, SaneBox works for me.

Smart folks at SaneBox released an ebook called ‘How to outsmart your inbox‘. I have not read it yet but knowing these guys and looking at reviews, I am sure it’s going to be great. Oh, and it’s free to download at the moment.


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